Problem

Insight

Solution

Idea

Movie theatres don’t attract crowds anymore because Hulu, Netflix, and Amazon Prime instant video make it possible to watch movies at home. 83% of 18-36 year olds watch movies in their leisure time. 

Although more people are watching movies at home, they can never get that experience of being in a dark movie theatre in front of a huge screen with a large buttered popcorn. Or not even that edge of the seat excitement of clutching your friends as you scream out “don’t go in there!”

AMC will remind moviegoers of those unforgettable moments in the theatre. 

Cherish the moment with your loved ones!

We came up with three activities for these categories of love, pride and family because we want to make the greatest moment for them.

Print ads as announcement
Print ads as announcement
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Social Media presents Love
Social Media presents Love
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How it works
How it works
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Outdoor activities present Pride
Outdoor activities present Pride
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How to know this event
How to know this event
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Vote
Vote
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Outdoor movie pre-event
Outdoor movie pre-event
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Kiss cam
Kiss cam
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Public service announcement (PSA)
Public service announcement (PSA)
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PSA commercial presents Family

Print ads

The print ads announce that AMC has activities all year-round. They are not just a movie theatre, they can make your moment unforgettable. 

Social Media : Partnered with Tinder

According to research, dating app matches increase by 6% on Valentine’s Day, so we have partnered with Tinder to bring together movie lovers. 

AMC is your Cupid. AMC has seats with arms that raise so that you can create love seats. Also, there is stereo surround sound because there is nothing quite like watching a story unfold on the big screen. It makes for a perfect date. 

Outdoor activities : Pride 

Pride events occur annually, and many take place around June to celebrate lesbian, gay, bisexual, and transgender culture. 

 

AMC invites you to support pride love.

Now, just go to AMC’s official website and vote for your favorite pride movie. 

The movie that gets the most votes will be shown outdoors.

Take a selfie and post it on your personal Twitter or Instagram account and #AMCSHARELOVE

Before the movie, the selfies of the attendees will be shown on the movie screen.

PSA commercial : Partnered with Feeding America Organization 

According to statistics, 44% of American children come from low-income families. For these children, even watching movies becomes an extravagance.

 

AMC is partnering with the “Feeding America Organization” to provide families with a holiday dinner and tickets to a movie for free at the end of December.