Problem

Target Audience

Insight

Idea

The shakes perform well in sales but are lacking in national exposure. Moreover, with our primary challenges being awareness and subsequently misattribution with Costco and Sam’s Club. 

  • Ages 25-44
    50/50 male/female quick fix seekers.          

  • They lead a very busy life and when it comes to food, they are looking for quick and easy solutions to help make being healthier easier.

  • Premier Protein resonates with their busy lifestyle, has the great taste and the nutritional value they want to stay committed to their goals. 

  • Currently, sales are rivaling the top competitor in this market.

  • According to Mintel, 1/4 of Americans are consuming more protein than a year ago.

  • Market segment year over year is increasing and sales of protein rich options growth is noticeable. 

Simplify your life.

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