Background

Challenge

Print ads
Print ads
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Web banners
Web banners
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Pop up store
Pop up store
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Instagram repost from followers
Instagram repost from followers
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Male market
Male market
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ColourPop, the beauty brand, was established in 2014 in Los Angeles. It burst onto Instagram in all of its colorful glory and captured the hearts of women. Over 5 million millennials follow the insta-famous brand's every move.

Women rely on makeup tutorials to learn how to apply a full face. They spend a lot of time trying to perfect these techniques when a full face of makeup isn't always necessary.

Solution

With ColourPop, applying makeup is simple. All you truly need is a pop of color to enhance your favorite feature.

Print ads

We will put there three print ads as magazine prints, pop up prints, and in public transportation area in cities around the U.S.

Web banners

Based on the target audience, they could be student, working women, and moms. We will put banners on the website for each group.

Pop up store

In the United States, 32 million annual festivalgoers attend EDM. ( Electronic Dance Music ) We will set up photo booths in the festivals and give festivalgoers a sample of ColourPop's makeup. So they not only take memorable photos, but also have experience with ColourPop products.

Repost follower's Instagram story

As an online brand, ColourPop loves interaction with their followers. On Instagram story, it shares followers who recommended ColourPop, so every follower could be a ColourPop influencer. 

Male market

ColourPop Instagram feeds post many female influencers who are wearing ColourPop. However, one step further, we can't miss the male market. Many men are now using cosmetics. We need to capitalize on Instagram posts to include the male market.

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