To reveal toxic ingredients that are in other cleaning products.
Copy-based social media
Use social media to report that not all cleaning in the market are safe.
51% of moms say advertisers don't understand them when they are looking for householdproducts. Approximately one billion moms feel marketers are not speaking to them in authentic way.
84% of moms go online when looking for safe product or brand recommendations for their children.
55% of moms say they made their purchase because of a recommendation from a personal review blog.
33% of moms check the content of cleaning product to see if it contains chemicals that could harm their children.
Demographics: working moms whose income between $45,000to $70,000 per year.
MOMS ARE ONLINE!
We will set up a rollout plan for working moms to remind them that Method product don't pollute the environment.
Put print ads in bus shelters, on billboards, and BART stations.
Psychographics: working moms have strong brand loyalty and care about environmental issues.